The Shocking, Sad, and/or Scary PSA Advent Calendar, Day 4
The Ad Council does it again, about 5-6 years after they traumatized kids with the burning paper dolls to magnify the effects of wildfires besides just burning woodland.
Even their partnership with the National Crime Prevention Council has their shares of scaring kids, even with the crime-preventing canine McGruff. This PSA shows how disturbing it can be.
We see a child seemingly sleeping on the lap of his mother, who sings “Hush Little Baby.” Then the camera pans out and a policewoman holds his hand. The revelation has been revealed: the child died. Of gun violence. The narrator tells that thousands of innocent children were caught in the crossfire of violent crimes.
Then, a man (who is supposedly his father) rushes towards the woman and her child. He weeps on her.
Now here comes the apex (or the nadir of emotional tolerance, depending on how you look at it) of the ad. The scene cuts to the boy’s funeral. The church setting, the flowers, his photos, gospel music, and his FLUTIN’ WHITE CASKET being wheeled in just really tickle your shock bone.
It brings out the emotions in the viewers each and every time.